[{"data":1,"prerenderedAt":245},["ShallowReactive",2],{"help-article-\u002Fhelp\u002Fen\u002Fmarketing\u002Fcampaigns":3,"help-siblings-en-marketing":234},{"id":4,"title":5,"body":6,"category":222,"description":223,"draft":224,"extension":225,"meta":226,"navigation":228,"order":229,"path":230,"seo":231,"stem":232,"__hash__":233},"help_en\u002Fhelp\u002Fen\u002Fmarketing\u002Fcampaigns.md","Send marketing campaigns",{"type":7,"value":8,"toc":215},"minimark",[9,13,17,22,41,48,153,157,166,186,190],[10,11,5],"h1",{"id":12},"send-marketing-campaigns",[14,15,16],"p",{},"Campaigns let you email or text a chosen group of clients - a one-off promo, or a recurring send that fires automatically (win-back, birthday, or your own rule). Only clients who consented to marketing on that channel are ever reached.",[18,19,21],"h2",{"id":20},"start-a-campaign","Start a campaign",[14,23,24,25,29,30,33,34,36,37,40],{},"Open ",[26,27,28],"strong",{},"Campaigns"," in the sidebar. The ",[26,31,32],{},"Dashboard"," tab gives you an overview (active\u002Fscheduled\u002Fsent counts, messages delivered, attributed revenue); build and manage campaigns from the ",[26,35,28],{}," tab, or start from a ready-made idea on ",[26,38,39],{},"Templates"," (win-back, birthday treat, seasonal promotion, new service announcement, or request a review).",[14,42,43,44,47],{},"Press ",[26,45,46],{},"New campaign",", then work through the form:",[49,50,51,58,79,94,128],"ol",{},[52,53,54,57],"li",{},[26,55,56],{},"What we're sending"," - name it, optionally starting from a template or from scratch.",[52,59,60,63,64,67,68,71,72,67,75,78],{},[26,61,62],{},"Channel & type"," - ",[26,65,66],{},"Email"," or ",[26,69,70],{},"SMS","; ",[26,73,74],{},"One-off",[26,76,77],{},"Recurring",".",[52,80,81,84,85,89,90,93],{},[26,82,83],{},"Content"," - a subject (email only) and a body, with variables like ",[86,87,88],"code",{},"{{clientFirstname}}"," and ",[86,91,92],{},"{{company}}"," you can insert at the cursor. An unsubscribe link (email) or a \"reply STOP\" line (SMS) is always added automatically.",[52,95,96,99,100,103,104,107,108,111,112,115,116,119,120,123,124,127],{},[26,97,98],{},"Audience"," - narrow it down with ",[26,101,102],{},"Client tags",", ",[26,105,106],{},"Not visited in the last"," N days, or the ",[26,109,110],{},"Advanced filters"," disclosure (minimum lifetime spend, minimum visits, visited within, no upcoming booking). A recurring campaign also asks for a ",[26,113,114],{},"Trigger"," (Win-back, Birthday or Custom). Press ",[26,117,118],{},"Review recipients"," to see and individually ",[26,121,122],{},"Exclude"," who's targeted, or ",[26,125,126],{},"Save as segment"," to reuse the same audience later.",[52,129,130,133,134,137,138,141,142,103,145,148,149,152],{},[26,131,132],{},"Review & send"," - optionally set a ",[26,135,136],{},"Frequency cap",", send yourself a copy with ",[26,139,140],{},"Send test",", then ",[26,143,144],{},"Send now",[26,146,147],{},"Schedule"," it for later, or ",[26,150,151],{},"Activate"," a recurring campaign.",[18,154,156],{"id":155},"marketing-consent","Marketing consent",[14,158,159,160,165],{},"The recipient count you see while building the audience already excludes anyone without marketing consent on that channel, anyone who has unsubscribed, and anyone on your ",[161,162,164],"a",{"href":163},"\u002Fhelp\u002Fen\u002Fclients\u002Fclient-records-and-consents\u002F","Suppressions"," list - the same rule that governs every marketing message the clinic sends, not just campaigns.",[14,167,168,169,103,172,103,175,178,179,182,183,78],{},"Consent is checked again for each recipient at the moment of sending, which matters for scheduled and recurring campaigns since time passes between building the audience and sending it - a client who opts out in between is silently skipped, never contacted. Campaign stats after a send report how many were ",[26,170,171],{},"Targeted",[26,173,174],{},"Sent",[26,176,177],{},"Failed",", skipped for ",[26,180,181],{},"No consent",", or skipped by the ",[26,184,185],{},"Freq. cap",[18,187,189],{"id":188},"good-to-know","Good to know",[191,192,193,206,209],"ul",{},[52,194,195,196,103,199,67,202,205],{},"A recurring campaign runs daily and only messages clients who newly match its filters, so nobody is repeatedly nudged; ",[26,197,198],{},"Pause",[26,200,201],{},"Resume",[26,203,204],{},"Stop"," it any time from its detail view.",[52,207,208],{},"Sending SMS shows an estimated cost before you commit, based on your plan's included messages and per-segment pricing.",[52,210,211,214],{},[26,212,213],{},"Conversions"," on a sent or active campaign show how many recipients booked or bought within a chosen window (7\u002F30\u002F90 days), with the attributed revenue.",{"title":216,"searchDepth":217,"depth":217,"links":218},"",2,[219,220,221],{"id":20,"depth":217,"text":21},{"id":155,"depth":217,"text":156},{"id":188,"depth":217,"text":189},"marketing","How to build a one-off or recurring campaign, target the right clients, and how marketing consent is enforced.",false,"md",{"key":227},"marketing\u002Fcampaigns",true,4,"\u002Fhelp\u002Fen\u002Fmarketing\u002Fcampaigns",{"title":5,"description":223},"help\u002Fen\u002Fmarketing\u002Fcampaigns","WYMNkMDPG42aGHv0xPt4pIsdUFYWQpFiLSgaRneCPL0",[235,238,241,244],{"path":236,"title":237},"\u002Fhelp\u002Fen\u002Fmarketing\u002Freviews","Collect and manage client reviews",{"path":239,"title":240},"\u002Fhelp\u002Fen\u002Fmarketing\u002Floyalty","Set up and run your loyalty programme",{"path":242,"title":243},"\u002Fhelp\u002Fen\u002Fmarketing\u002Fgift-cards-and-promo-codes","Sell gift cards and run promo codes",{"path":230,"title":5},1785780589716]