[{"data":1,"prerenderedAt":229},["ShallowReactive",2],{"help-article-\u002Fhelp\u002Fen\u002Fmarketing\u002Floyalty":3,"help-siblings-en-marketing":218},{"id":4,"title":5,"body":6,"category":207,"description":208,"draft":209,"extension":210,"meta":211,"navigation":213,"order":201,"path":214,"seo":215,"stem":216,"__hash__":217},"help_en\u002Fhelp\u002Fen\u002Fmarketing\u002Floyalty.md","Set up and run your loyalty programme",{"type":7,"value":8,"toc":199},"minimark",[9,13,17,22,34,67,71,78,104,107,110,114,124,165,176,180],[10,11,5],"h1",{"id":12},"set-up-and-run-your-loyalty-programme",[14,15,16],"p",{},"Reward repeat clients with points they earn on purchases and redeem for a discount, plus optional tiers that unlock extra perks the more they spend or visit.",[18,19,21],"h2",{"id":20},"turn-it-on-and-set-the-rates","Turn it on and set the rates",[14,23,24,25,29,30,33],{},"Open ",[26,27,28],"strong",{},"Loyalty"," in the sidebar, then the ",[26,31,32],{},"Program"," tab.",[35,36,37,49,60],"ol",{},[38,39,40,41,44,45,48],"li",{},"Set ",[26,42,43],{},"Points per €1 spent"," (how fast clients earn) and ",[26,46,47],{},"€ per point"," (what a point is worth on redemption).",[38,50,51,52,55,56,59],{},"Switch on ",[26,53,54],{},"Loyalty program enabled",", then ",[26,57,58],{},"Points enabled"," to let clients earn and spend points at all.",[38,61,62,63,66],{},"Press ",[26,64,65],{},"Save program",".",[18,68,70],{"id":69},"award-or-redeem-points","Award or redeem points",[14,72,73,74,77],{},"On the ",[26,75,76],{},"Members"," tab, pick a client, then:",[79,80,81,94],"ul",{},[38,82,83,86,87,90,91,66],{},[26,84,85],{},"Award for a purchase"," - enter the ",[26,88,89],{},"Amount spent (€)"," and press ",[26,92,93],{},"Earn",[38,95,96,99,100,103],{},[26,97,98],{},"Redeem points"," - enter the points to redeem and press ",[26,101,102],{},"Redeem"," to take the discount.",[14,105,106],{},"Points also build up automatically whenever that client checks out at the till, with no action needed here - the Members tab is for one-off awards, corrections, or purchases rung up outside the till.",[14,108,109],{},"The table below lists every client with a loyalty account: current balance, lifetime earned and lifetime redeemed. A client only appears there once they've earned or redeemed at least once.",[18,111,113],{"id":112},"tiers","Tiers",[14,115,51,116,119,120,123],{},[26,117,118],{},"Tiers enabled"," (Program tab), then set the ",[26,121,122],{},"Tier metric window"," - Lifetime, or a rolling 3\u002F6\u002F12\u002F24 months - the period tier thresholds are measured over.",[35,125,126,145,150],{},[38,127,128,129,132,133,136,137,140,141,144],{},"In ",[26,130,131],{},"Tier ladder",", fill in a ",[26,134,135],{},"Tier name",", pick the ",[26,138,139],{},"Metric"," (Spend or Visits) and a threshold, then choose a ",[26,142,143],{},"Reward type",": a discount percentage, a free service, or a custom perk you describe yourself.",[38,146,62,147,66],{},[26,148,149],{},"Add tier",[38,151,152,153,156,157,160,161,164],{},"Each tier has an ",[26,154,155],{},"Active","\u002F",[26,158,159],{},"Inactive"," switch controlling whether clients can currently reach it, and a ",[26,162,163],{},"Delete"," action.",[14,166,167,168,171,172,175],{},"At the till, a discount or free-service reward for that client's tier can be applied with one press of ",[26,169,170],{},"Apply reward","; a custom perk has no fixed value to calculate, so it's marked to apply manually instead. After changing thresholds, press ",[26,173,174],{},"Recalculate tiers"," to re-evaluate every client's tier immediately, rather than waiting for their next visit.",[18,177,179],{"id":178},"good-to-know","Good to know",[79,181,182,185,188],{},[38,183,184],{},"Points and tiers are entirely internal - clients don't see a balance or tier anywhere on the public booking page.",[38,186,187],{},"Awarding points, redeeming points, and managing the programme itself (rates, toggles, tiers) are three separate permissions - ask an administrator if a control is missing for you.",[38,189,190,192,193,195,196,198],{},[26,191,54],{}," is the master switch for the whole programme; ",[26,194,58],{}," and ",[26,197,118],{}," can each be turned off on their own while the programme itself stays on.",{"title":200,"searchDepth":201,"depth":201,"links":202},"",2,[203,204,205,206],{"id":20,"depth":201,"text":21},{"id":69,"depth":201,"text":70},{"id":112,"depth":201,"text":113},{"id":178,"depth":201,"text":179},"marketing","How clients earn and redeem loyalty points, and how tiers and rewards work.",false,"md",{"key":212},"marketing\u002Floyalty",true,"\u002Fhelp\u002Fen\u002Fmarketing\u002Floyalty",{"title":5,"description":208},"help\u002Fen\u002Fmarketing\u002Floyalty","STJoxwHWsmImSeI7YnXexHqcbT37qq48jtjob-aG5g8",[219,222,223,226],{"path":220,"title":221},"\u002Fhelp\u002Fen\u002Fmarketing\u002Freviews","Collect and manage client reviews",{"path":214,"title":5},{"path":224,"title":225},"\u002Fhelp\u002Fen\u002Fmarketing\u002Fgift-cards-and-promo-codes","Sell gift cards and run promo codes",{"path":227,"title":228},"\u002Fhelp\u002Fen\u002Fmarketing\u002Fcampaigns","Send marketing campaigns",1785780589729]